How we work
Paid Media done the right way
When paid media is done the right way, it delivers impressive results.
We take a tailored approach to media planning that isn’t restricted by a rigid process. We use market-leading planning tools to better understand our clients target audiences, their competition and inform their marketing strategy.
Quality Focus.
We buy media across all paid media channels with an emphasis on quality, effective inventory to help brands to cut through the noise. We don’t engage in a race to the bottom focused on low-cost, low-impact media.
Holistic View.
Our campaign measurement focuses on performance metrics that have a real-life impact on our clients’ businesses. We don’t rely on a single in-platform or last-click view, but take a holistic perspective from multiple sources, ensuring all campaign optimisations are made to maximise business impact.
Marketing Partners.
We build partnerships for the long-term. That means proper collaboration with our client partners, their other agencies and the media owners we buy from. We are ready to have honest (sometimes difficult) conversations to ensure everyone is aligned and focused on the right things to achieve the best outcomes.
Tailored Approach.
Our client teams are tailored to make sure we’ve got the best people on hand to deliver amazing work, always ensuring senior team members are actively involved in driving clients businesses forward.
The Right Way.
As well as doing paid media the right way for our client partners, we’re committed to doing right by some equally important stake-holders…
Right by our team.
The Nest’s best asset is its people and looking after our talented team is our highest priority. We share in our collective success with a bonus scheme tied to individual and business performance. We all continue to learn and develop with tailored, funded training plans.
Most importantly, we strive to foster a culture that is respectful, trusting, flexible and fun.
Right by the planet.
We work to maximise the positive impact of paid media, but minimise our negative impact on the planet. We are signatories of the IPA Media Climate Charter and are currently awaiting B-Corp accreditation.
We minimise the carbon output of our media campaigns through Green Exchanges and other sustainable media choices, and annually offset any carbon output where zero-carbon options are unavailable.
Right by our community.
We are paid media and proud, but also Bristol and proud with both communities being hugely important to us. We have a committed volunteering programme and a formal charitable donations pledge, giving-back to causes important to the team.
We partner with local and independent suppliers whenever possible, and screen all significant suppliers for social and environmental impact.
