Outdoor advertising

What is Out Of Home advertising?

Out of Home (OOH) advertising is a powerful paid media channel that targets consumers while they are outside their homes. OOH includes various formats designed to reach people when they are out and about; in public places, on their commutes and during leisure time. Through placing impactful ads in high-traffic areas, OOH advertising captures the attention of a broad audience, making it an effective way to increase brand visibility and awareness.

Out of Home ad formats

OOH advertising encompasses a wide range of formats, each offering unique opportunities to connect with potential customers:

  1. Billboards: Large, eye-catching panels located along main roads, busy highstreets, and other urban areas. Billboards are ideal for creating high-impact brand awareness.
  2. Transport ads: Ads placed on buses, trains, taxis, and within transport stations. This format targets commuters and travellers, often offering high dwell time and repeated exposure.
  3. Digital Screens: Dynamic and engaging digital displays located in high-traffic areas such as shopping malls, airports, and sports stadiums. Digital screens allow for real-time updates and interactive content.
  4. Street Furniture: Ads placed within urban environments, including bus shelters, phone kiosks and bespoke high-street units. This format combines functionality with visibility, reaching pedestrians and commuters alike.
  5. Posters and Banners: Smaller-scale ads placed in specific locations such as retail environments, other public spaces and building facades. Posters and banners are versatile and cost-effective for targeted campaigns.
  6. Point of Sale Displays: Advertisements placed at retail locations to influence purchasing decisions at the moment of sale. These displays are highly effective in driving immediate consumer action.

What can it do for your business?

Out of Home advertising offers several key benefits that can significantly enhance your marketing efforts:

  1. High Visibility: OOH ads are positioned in high-traffic areas, ensuring maximum exposure to a diverse audience. This visibility helps build brand recognition and recall.
  2. Broad Reach: With OOH advertising, you can reach a wide and varied audience, making it extremely cost effective per contact relative to other channels.
  3. Geographic Targeting: OOH allows for precise geographic targeting, enabling you to focus on specific areas or regions. This is particularly useful for local businesses or location-based campaigns.
  4. Continuous Exposure: Unlike digital ads that can be skipped or ignored, OOH ads are continuously present, providing high dwell time and ongoing exposure to your message.
  5. Creative Flexibility: OOH advertising offers ample space and diverse formats for creative expression and maximum impact. Whether through striking visuals or interactive digital displays, you can capture the audience’s attention and make it memorable.
  6. Complementary to other channels: OOH can enhance your digital marketing efforts by driving online engagement and interaction. Integrating QR codes or social media handles in your OOH ads can bridge the gap between offline and online marketing.

How We Do It

Here at The Nest we deploy highly tailored, impactful Out of Home advertising campaigns that deliver results. Here’s how…

  1. Strategic Development: We begin by understanding your business goals, target audience, and key messages. This information helps us develop a tailored OOH advertising plan that hits the brief.
  2. Location Analysis and Selection: Using market-leading planning tools, we identify the most effective locations for your ads, focusing on high-traffic areas and tactical placements to maximise visibility and reach.
  3. Execution and Placement: We manage the entire process of ad placement, from negotiation and booking, creative delivery support and post campaign posting reports. We make sure your ads are displayed in the best possible locations at the right times.
  4. Performance Tracking and Reporting: We provide detailed reports on the performance of your OOH campaigns, including metrics on reach, impressions,  & engagement, as well as monitoring uplift in key business metrics to understand the campaigns impact

Boost your brand visibility and connect with a wider audience through broad reach, high impact Out of Home advertising with The Nest. Contact us today to learn more!