TV advertising including traditional, VOD and Connected TV

What TV adverting?

TV (or AV) advertising is a powerful medium that includes traditional TV, Video On Demand (VOD), and Connected TV (CTV) advertising. Traditional TV encompasses commercials aired during scheduled broadcasts on networks and satellite or cable channels. VOD allows viewers to choose what they want to watch, when they want to watch it, and often includes pre-roll, mid-roll, and post-roll ads. Connected TV refers to streaming content through internet-connected devices like smart TVs, gaming consoles, and streaming sticks, offering dynamic ad placements tailored to specific audiences.

How TV advertising can benefit your business

Reach a Wide and Diverse Audience

TV advertising remains one of the most effective ways to reach a large and varied audience. Whether through traditional broadcasts or digital streaming platforms, your message can reach millions of viewers across different demographics.

Enhance Brand Awareness and Recall

TV ads have a high impact on viewers, making them more memorable compared to other advertising formats. The combination of audio and visual elements creates a lasting impression, increasing brand awareness and recall.

Targeted Advertising

With VOD and CTV, you can deliver targeted ads to specific audience segments based on viewing habits, preferences, and demographics. This precision targeting ensures your ads reach the right people at the right time, maximising your return on investment.

Increased Engagement

Interactive ads on CTV platforms offer a unique opportunity for engagement. Viewers can interact with your ads in real-time, leading to higher engagement rates and a more personalised viewing experience.

How We Do It

Comprehensive Strategy Development

We start by understanding your business goals and target audience. Our team of expert paid media planners conduct thorough market research and audience analysis to develop a customised TV advertising strategy that aligns with your objectives.

Effective Media Buying

We leverage our industry relationships and expertise to negotiate the best placements and rates for your ads. Whether it’s peak, prime time on major commercial stations, a popular VOD platform, or a trending CTV app, we ensure your ads are seen by the right viewers. We plan and buy TV advertising across the full range of TV sales houses including ITV, Sky and Channel 4.

Data-Driven Optimisation

We continuously monitor the performance of your TV campaigns using advanced analytics that often includes a dedicated on-site pixel used to attribute web traffic to TV activity. By tracking key metrics such as reach, frequency and web-traffic spikes, we make data-driven adjustments to optimise your ad spend and maximise results.

Transparent Reporting

Our clients receive detailed reports that provide insights into campaign performance so you always know how your investment is performing and where improvements can be made.

Get in touch today

Elevate your brand with our comprehensive TV advertising solutions. Contact us today to start reaching your audience through the powerful medium of TV advertising.