Our Services


The Nest is a Full Service paid media agency, offering all the services you’d find at a big network agency, with the Love, Care and Attention of a smaller boutique agency. From Media Strategy to Analytics & Reporting, we’ve got you covered!
Media Strategy
Channel Planning
Media Buying
Analytics & Reporting
Training & Workshops

Media Strategy

Setting the right Media Strategy can be the difference between delivering massive impact & lots of sales or simply getting lost in the competitive noise and fading into the background.

At The Nest, we believe the key to defining an effective Media Strategy is context; what is the Competition doing? What are your Target Audience up to and what is going to be most compelling to them? What are the core strengths of your Product or Brand? And most importantly, what are you trying to achieve; what are your Business Objectives?

Once you’ve got a handle on the challenge, the opportunity and landed on the key insights and drivers for your product or brand you’re all set to define the Media Strategy.
Media Strategy

Channel Planning

Selecting the right channels for your advertising campaigns is hugely important and there are a number of questions to answer before constructing an effective paid media plan;

What channels are my target audience most likely to be consuming? Where can I reach my audience/s at scale? What is the likely impact of a channel on the behaviour of my target audience? Will the channel inspire them to do what I want them to? What is the most cost effective way of impacting my target consumer?

At The Nest we use market leading planning tools to help us understand media consumption habits and whether those channels might impact the consumer to make positive behavioural change on behalf of our brands.
Channel Planning

Media Buying

The media buying landscape has changed profoundly in the last 10 years. With the fragmentation of media channels & media consumption and the rise of auction based digital buying, gone are the days of one price for the big agencies and another for everyone else.

Being a smaller, Independent agency gives us flexibility in the way that we trade. We don’t sign up to predefined annual deals that would shape a media plan before we’ve seen the brief; our media plans are bespoke to the challenge and are traded as such.

Where appropriate, we leverage channel specialist partners to access the best pricing and leading technology to buy media in the most efficient and effective way.
Media Buying

Analytics & Reporting

We don’t just plan and buy media here at The Nest. We plan, we buy, we learn, we understand, we optimise, we tweak, we re-plan, we buy, we learn, we optimis… The campaign isn’t over until the last impact or impression has been delivered and the last lead or sale has been bagged.

Our bespoke reporting dashboards are updated in real-time allow us and our clients instant access into campaign performance giving us a clear picture of the delivery of their campaigns and the business impact including reach, leads or sales.

Regular reporting conversations help bring the data to life, providing a clear narrative around past performance and the impact for ongoing campaign activity.
Analytics & Reporting

Training & Workshops

The paid media world is fast-paced, exciting and it evolves very quickly and here at The Nest, we immerse ourselves in this world every day.

We know however, that not everybody can or does the same, so we spend time updating our clients on developments in the industry be that improving technologies, shifting consumer behaviour or emerging media platforms.

We also know that the media planning and buying industry is full of confusing jargon (and we hate jargon) so we spend time with our clients de-mystifying and making sense of the paid media world so that more informed decisions can be made.

Workshops that we have run with clients include: how to write a great brief, how to get the best out of your agency and planning for performance including setting KPIs.
Training & Workshops