The Challenge.
Avery Row make beautiful products and have a very strong brand and a loyal and adoring customer base.
Despite all of this sales weren’t as high as everyone believed they should be. Previous paid media activity wasn’t helping Avery Row achieve their full potential and new and returning customer volumes were low and stagnant.
The Solution.
The Nest completely overhauled Avery Row’s paid social account, consolidating activity and prioritising high performance elements of the campaigns. Clear campaign labelling was introduced making performance understanding clearer and optimisation decisions easier.
New channels were introduced – including search, video & display – helping us to reach new, high-potential audiences and improve marketing efficiencies.
We further enhanced activity with a more robust tracking set up, powering up data-led algorithmic learning and employed carefully considered, AI powered optimisation tools, super-charging return on investment.
The Results.
- Avery Row have seen significant growth since 2020
- 2023 e-commerce revenue up 387% vs 2020
- 2023 Return on Ad Spend increased by 721% vs 2020
- Paid Search contribution increased by 105% vs 2020
- Improved Paid Social CTR% by +60% YoY Increased Paid Social ROAS by +102%
