The media buying landscape has changed profoundly in the last 10 years. With the Fragmentation of media channels & media consumption and the rise of auction based digital buying, gone are the days of one price for the big agencies and another for everyone else.
In fact, being outside of the big network scene means our clients' advertising investment is ‘incremental’ to the media owners and this gives them the Flexibility to offer advertising pricing that compete with even the biggest agency networks in the country.
Being a smaller, Independent agency gives us flexibility in the way that we trade. We don’t sign up to predefined annual deals that would shape a media plan before we’ve seen the brief; our media plans are Bespoke to the challenge and are traded as such.
Where appropriate, we leverage channel specialist partners to access the best pricing and leading technology to buy media in the most efficient and effective way.
Get in touch today to discuss how The Nest can help you buy your media efficiently and effectively.