LinkedIn is fast becoming one of the most strategic platforms for clients across both B2B and B2C spaces. With new formats and premium placements rolling out, it’s clear LinkedIn is serious about becoming more than just a networking site. Here’s what you need to know about their latest ad offerings.
First Impression Ads
LinkedIn has unveiled First Impression Ads, a premium vertical video format that grants advertisers exclusive access to the first ad impression users see each day.
With attention spans shrinking and competition for eyeballs intensifying, First Impression Ads give brands a rare chance to be the first message professionals see when they log into LinkedIn leaving memorable impacts.
This, LinkedIn is saying, can help deliver a “bold, broadcast-like presence” to allow advertisers to stand out from the crowd.
Reserved Ads
LinkedIn is also rolling out Reserved Ads, following in the footsteps of YouTube with YouTube select, allowing advertisers to secure the top sponsored content slot in a user’s feed for extended time periods.
Unlike previous auction-based placements, Reserved Ads offer guaranteed positioning, ensuring your content remains front centre, ensuring that you not only reach the right user but that you reach them in the right place.
Partnership with Paramount
In addition, Linkedin is upping their video offering through an exciting partnership with Paramount. CTV isn’t entirely new to Linkedin but partnerships with the likes of Paramount offers advertisers the opportunity to leverage Linkedin’s professional audience data with premium CTV inventory.
If you want to up your LinkedIn ads game, give us a shout at hello@thenest.co.uk
