Hard-hitting TV launch
The campaign - which is for a major regional healthcare provider - uses regional ITV as the lead channel with VOD and Paid Social Video in support.
Strategic planning work concluded that ‘Audience Reach’ and ‘Emotional Resonance’ were the two key campaign requirements and linear TV delivers both in spades!
Working with creative content agency JMP UK and ITV we have deployed a campaign that maximises exposure of the critically important messaging in much loved (and watched) environments including national entertainment shows as well as more serious, reflective and local issue programming.
In the spirit of maximising campaign reach, VOD & Paid Social video have been used to make sure the message gets to those audiences and regional areas that are harder to reach through linear TV. High frequency, high dwell poster formats across all counties in the South West are supporting the video campaign activity.
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The Nest have the expertise and ability to manage paid media campaigns across all channels and budget levels - from ROI focused, response-oriented paid search through to behaviour changing, brand-led TV campaigns. If you have any requirements across the media mix, drop us a line!